{"product_id":"ella-effortless-midi-cowl-neck-velvet-dress","title":"Ella | Effortless Midi Cowl Neck Velvet Dress","description":"\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003e\n\n\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eCrafted from smooth, lustrous velvet, this Women's Cowl Neck Velvet Dress opens with a softly draped neckline where pooled folds of fabric settle low across the chest, giving the bodice an effortless, fluid quality. Long set-in sleeves with a subtly gathered puff at the shoulder cap keep the silhouette refined without adding bulk.\u003c\/p\u003e\n\n\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eThrough the bodice and upper hip the fit is close and precise, then the skirt releases into a diagonal wrap-style draped panel that gathers and twists from the hip, secured at the gather point by a gold-toned brooch clasp. The resulting asymmetric tulip hem falls to mid-calf, longer at the back and open at one side front, so every step has movement.\u003c\/p\u003e\n\n\u003cp style=\"font-family:'Jost',sans-serif;font-size:15px;line-height:1.8;color:#444;\"\u003eThe cowl neck midi dress reads equally well over a formal dinner table as it does on a dance floor, and the long sleeves make it a natural choice when the evening turns cool.\u003c\/p\u003e\n\u003cdiv style=\"text-align:center;margin:28px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1002\/6781\/9378\/files\/ella-effortless-midi-cowl-neck-velvet-dress-3.jpg?v=1792672571\" alt=\"Effortless Midi Cowl Neck Velvet Dress lifestyle\" style=\"width:100%;max-width:520px;border-radius:16px;\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#5B1F2A;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eKey Features\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #5B1F2A;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eDraped Cowl Neckline\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003ePooled fabric folds across the upper chest for a soft, feminine open neckline\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eWrap Skirt Panel with Clasp\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eDiagonal draped panel gathered at a gold-toned brooch creates an asymmetric tulip hem that falls to mid-calf\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eLong Sleeves with Shoulder Detail\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eSlim set-in sleeves with a subtly gathered puff at the shoulder cap run cleanly to the wrist\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eMidi Length\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eFalls to mid-calf with an asymmetric finish that adds movement without losing elegance\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;margin:28px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1002\/6781\/9378\/files\/ella-effortless-midi-cowl-neck-velvet-dress-5.jpg?v=1792672577\" alt=\"Effortless Midi Cowl Neck Velvet Dress detail\" style=\"width:100%;max-width:520px;border-radius:16px;\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#5B1F2A;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eSpecifications\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #5B1F2A;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\n\u003c!-- dima:size-range:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eSize Range\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eS to 2XL\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- dima:size-range:end --\u003e\n\n\u003c!-- dima:size-chart:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv style=\"font-family:'Jost',sans-serif\"\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#5B1F2A;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eSize Guide\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #5B1F2A;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:12px\"\u003e\u003cdiv style=\"display:grid;grid-template-columns:repeat(4, minmax(max-content, 1fr));min-width:100%\"\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center;position:sticky;left:0;background:#fff;z-index:1\"\u003eSize\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eBust \u003cspan style=\"font-weight:400;color:#777\"\u003e(in)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eWaist \u003cspan style=\"font-weight:400;color:#777\"\u003e(in)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;font-weight:700;color:#1A1A1A;border-bottom:1px solid #1A1A1A;padding:14px 12px;white-space:nowrap;text-align:center\"\u003eHip \u003cspan style=\"font-weight:400;color:#777\"\u003e(in)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003eS\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e34\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e26\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e36\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003eM\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e35.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e27.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e38\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003eL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e37\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e29\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e39.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003eXL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e38.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e30.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e41\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center;font-weight:700;position:sticky;left:0;background:#fff;z-index:1\"\u003e2XL\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e40\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e32.5\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:14px;color:#1A1A1A;border-bottom:1px solid #D4CFC8;padding:15px 12px;white-space:nowrap;text-align:center\"\u003e42.5\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-family:'Jost',sans-serif;font-size:12px;color:#777;line-height:1.8;padding:4px 0 0;text-align:center\"\u003eMeasurements may vary slightly between pieces.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- dima:size-chart:end --\u003e\n\n\u003c!-- dima:care:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv style=\"font-family:'Jost',sans-serif;color:#5B1F2A;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eCare Instructions\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #5B1F2A;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eWashing\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eHand wash or gentle cycle at 86°F recommended\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eBleaching\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eDo not bleach\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;border-bottom:1px solid #f0f0f0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eDrying\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eDo not tumble dry, lay flat to dry\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n\u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eIroning\u003c\/span\u003e\u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eIron with a cool iron and a pressing cloth if needed\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- dima:care:end --\u003e\n\n\u003cdiv style=\"font-family:'Jost',sans-serif;color:#5B1F2A;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin:32px 0 0\"\u003eWhat's Included\u003c\/div\u003e\n\u003cdiv style=\"border-bottom:1px solid #5B1F2A;margin:8px 0 4px\"\u003e\u003c\/div\u003e\n\n\u003c!-- dima:whats-included:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cdiv class=\"sc-row\" style=\"display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:2px 16px;padding:14px 0;\"\u003e\n \u003cspan class=\"sc-row-l\" style=\"font-weight:700;color:#1A1A1A;font-size:14px;line-height:1.6;overflow-wrap:normal;word-break:normal\"\u003eWhat's Included\u003c\/span\u003e\n \u003cspan class=\"sc-row-v\" style=\"color:#444;font-size:14px;line-height:1.6;text-align:right;margin-left:auto;overflow-wrap:normal;word-break:normal\"\u003eOne Ella Midi Cowl Neck Velvet Dress\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- dima:whats-included:end --\u003e\n\n\u003c\/div\u003e\u003c!-- dima:row-style:start | generated in code and rewritten on every push, do not edit here --\u003e\u003cstyle\u003e@media (max-width:480px){.sc-row{flex-direction:column;gap:2px}.sc-row-v{text-align:left;margin-left:0}}\u003c\/style\u003e\u003c!-- dima:row-style:end --\u003e","brand":"Dima Boutique","offers":[{"title":"Brown \/ S","offer_id":62598287851890,"sku":"ELLA-S-BROWN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ M","offer_id":62598287884658,"sku":"ELLA-M-BROWN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ L","offer_id":62598287917426,"sku":"ELLA-L-BROWN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ XL","offer_id":62598287950194,"sku":"ELLA-XL-BROWN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 2XL","offer_id":62598287982962,"sku":"ELLA-2XL-BROWN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ S","offer_id":62598288015730,"sku":"ELLA-S-PINK","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M","offer_id":62598288048498,"sku":"ELLA-M-PINK","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ L","offer_id":62598288081266,"sku":"ELLA-L-PINK","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XL","offer_id":62598288114034,"sku":"ELLA-XL-PINK","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 2XL","offer_id":62598288146802,"sku":"ELLA-2XL-PINK","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":62598288179570,"sku":"ELLA-S-GREEN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":62598288212338,"sku":"ELLA-M-GREEN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":62598288245106,"sku":"ELLA-L-GREEN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ XL","offer_id":62598288277874,"sku":"ELLA-XL-GREEN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL","offer_id":62598288310642,"sku":"ELLA-2XL-GREEN","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/6781\/9378\/files\/ella-effortless-midi-cowl-neck-velvet-dress-1.jpg?v=1792672566","url":"https:\/\/dimaboutique.com\/products\/ella-effortless-midi-cowl-neck-velvet-dress","provider":"Dima Boutique","version":"1.0","type":"link"}